课程将理论和实践应用结合在一起。内容涉及市场营销过程中的所有领域，包括市场营销在满足客户需求上发挥的战略角色，市场产品和服务，定价和宣传及营销道德。 通过讲座，案例研究，小组讨论的方式，你将审视有关市场理论，市场营销现代议题，市场调研，专业市场心理学，社会道德和市场营销，广告学和沟通的话题。
The program blends theoretical and practical applications to address all areas of the marketing process, including the strategic role played by marketing in meeting customer needs, marketing products and services, pricing and promotion, and marketing ethics. Through lectures, case studies and group discussions, you examine topics such as marketing theory, contemporary issues in marketing, market research, the psychology of special markets, social conscience and marketing, advertising, and communications.