Are you interested in starting your own business, patenting an idea, or working in a corporation or small enterprise? In a world that thrives off of innovation, creative thinking and savvy ideas, this program will help you develop your business acumen and better prepare you for a rewarding career in marketing, sales, product development or brand management. You will explore everything you need to know about the strategic implementation of ideas from the incubation phase to the marketplace. Topics such as entrepreneurship, marketing, branding, and advertising will be covered in order to provide you with the foundational tools to start a business, pursue a passion for research and innovation, or simply to improve marketability to potential employers. This intensive postgraduate certificate program is open to students who hold an undergraduate degree from any accredited university. The certificate can be taken full-time or part-time and can be completed in as little as eight months.
你想创业、获得创意专利、成为企业职员或者在中小公司工作吗？在当今这个由创意、创新、精明想法所驱动的世界中，本项目将帮助你培养商业嗅觉，使你更好地准备在市场营销、销售、产品托转或品牌管理等高新职业中发挥才干。你将探索一切战略实施想法，从孵化阶段到市场推广。话题涵盖企业家精神、市场营销、品牌推广、广告等，以使学生具备创业、做研究和创新、提升未来雇主的市场开拓能力等的基础工具。这一高强度的硕士证书项目对正规大学的本科毕业生开放。学生可以选择全日制教学或兼读制，最快可在8个月内毕业。