营销是创造、交流、发表和交换对客户和社会有价值产品的过程。 营销者确保组织了解客户，从而针对客户兴趣下手并产生客户忠诚度。 营销通过满足客户创造企业的收入、利润和价值; 它通过引导产品创新和推动新市场的增长来创造未来。
Marketing is the process of creating, communicating, delivering and exchanging offerings that have value for customers and society. Marketers ensure that organizations understand customers, so they act in the customer interest and generate customer loyalty. Marketing generates revenue, profits and value for firms by satisfying customers; it creates the future by steering product innovation and driving the growth of new markets.